For vodka enthusiasts in Kolkata, White Mischief Vodka stands out as a vibrant and playful choice, celebrated for its ultra-pure profile, versatile mixability, and pocket-friendly pricing. Launched in 1993 by United Spirits Limited (USL), a Diageo subsidiary, the brand was crafted to capture the spirited energy of India’s youth. Originally produced under Shaw Wallace Distilleries (now part of the UB Group), it quickly became a market leader with a focus on high-purity distillation and fun, flirtatious branding. Today, it holds nearly 48% market share in India’s regular vodka segment, making it the country’s best-selling vodka. Over the years, White Mischief has built a loyal following in eastern India, particularly in Kolkata’s bustling nightlife and festive scenes, thanks to its smooth finish, innovative flavors, and unbeatable value. Dive into the latest 2025 price list and uncover what makes this vodka a staple in the City of Joy.
White Mischief Vodka Price in Kolkata (2025 Updated)
Here’s a comprehensive price chart for White Mischief Vodka in Kolkata, covering popular variants, bottle sizes, and estimated retail prices across key areas like Park Street, Salt Lake, and Gariahat.
| Variant | Bottle Size | Location (Kolkata) | Approx. Price (INR) | Note / Source |
|---|---|---|---|---|
| White Mischief Ultra Pure | 90 ml (Mini) | Park Street | ₹60 – ₹70 | Local Wine Shop (Oct 2025) |
| White Mischief Ultra Pure | 180 ml (Pouch) | Salt Lake | ₹130 – ₹150 | WB Excise Data (2025) |
| White Mischief Green Apple | 375 ml (Half) | Gariahat | ₹220 – ₹250 | Verified Liquor Vendor |
| White Mischief Ultra Pure | 750 ml (Full Bottle) | Esplanade | ₹450 – ₹500 | Kolkata Wine Shop Rate List 2025 |
| White Mischief Zing (Lime) | 1000 ml (1 Litre) | New Town | ₹600 – ₹650 | WB State Excise Rate List |
| White Mischief Ultra Pure | 2000 ml (2 Litre Pack) | Behala | ₹1100 – ₹1200 | Premium Liquor Counter (Oct 2025) |
Note: Prices are approximate and can fluctuate based on vendor margins, state excise duties, seasonal promotions, or stock availability. Always verify at licensed outlets for the most current rates.
Source: West Bengal Excise Department 2025, local liquor vendors, and recent retail surveys from sites like Livcheers and Boldsky.
More Details About White Mischief Vodka
Taste and Aroma
White Mischief Vodka delivers a crisp, clean experience that’s perfect for Kolkata’s cocktail culture. The Ultra Pure variant boasts a neutral grainy aroma with subtle sweetness, leading to a smooth, velvety palate and a warm, short finish. Flavored options like Green Apple bring juicy, ripened fruit notes sweet and tangy with a medium-bodied feel while Zing Lime adds a zesty citrus twist for refreshing mixes. Its light body makes it ideal for shots, sodas, or creative infusions, appealing to both novices and mixology pros.
Production & Ingredients
Crafted with precision, White Mischief starts with premium Indian grains (like wheat and barley) fermented into extra neutral alcohol (ENA). The spirit undergoes triple distillation and advanced charcoal filtration for exceptional purity, ensuring a neutral base with 42% ABV comparable to global icons like Smirnoff. No artificial additives here; it’s blended under strict quality controls in USL’s facilities across India, emphasizing sustainability and local sourcing for that authentic, vibrant character.
Packaging
White Mischief’s sleek, modern bottle screams youthful mischief a clear glass design with bold white labeling and playful graphics that evoke energy and fun. The ergonomic shape fits perfectly in hand for easy pouring at house parties, and the resealable cap keeps it fresh. Available in eco-friendly pouches for smaller sizes, it balances premium aesthetics with everyday convenience, standing out on Kolkata’s crowded liquor shelves.
Popularity in Kolkata
Kolkata’s love for spirited nights from adda sessions to Durga Puja bashes has made White Mischief a go-to vodka. With its affordable edge and 48% national market dominance, it’s a favorite among the city’s young crowd, powering everything from rooftop cocktails to beachside flips in nearby Digha. It edges out competitors like Magic Moments in urban spots for its flirty vibe and IPL cheerleader sponsorships (hello, White Mischief Gals!). Compared to Romanov or Smirnoff, White Mischief offers superior value with a smoother, less biting profile perfect for Bengal’s mix of tradition and trend.
(FAQs)
What is the price of White Mischief Vodka 750ml in Kolkata?
The 750ml bottle of White Mischief Ultra Pure Vodka typically ranges from ₹450 to ₹500 in Kolkata. In upscale areas like Park Street, it might hit ₹520 due to premium markups.
Who is the owner and manufacturer of White Mischief Vodka?
White Mischief is owned and manufactured by United Spirits Limited (USL), a Diageo subsidiary and India’s largest spirits company. Launched in 1993, it was sold to Inbrew Beverages in 2022 but retains its iconic status. Production happens in key Indian facilities, distributed nationwide including West Bengal.
Is White Mischief Vodka suitable for beginners?
Absolutely! Its ultra-smooth, neutral taste and low burn make it beginner-friendly enjoy it neat on ice, with cola, or in easy cocktails like Vodka Tonic. The flavored variants add a fun, fruity entry point without overwhelming spice.
For More Visits: Vodkapriceindia.com
Conclusion
White Mischief Vodka continues to rule hearts (and bars) in Kolkata with its pure essence, playful flavors, and 2025 prices that won’t break the bank. Whether you’re shaking up a cosmopolitan at a Park Street party or chilling with friends during a rainy evening, this vodka brings mischief and joy in every sip. As India’s top-selling vodka, it blends affordability with quality, keeping sales soaring amid Bengal’s vibrant drinking scene. For the freshest deals, refer to the price table above and shop at licensed vendors only cheers to responsible revelry! If you’re exploring more, pair it with local favorites like fish fry for the ultimate Kolkata twist.