For vodka enthusiasts across India, White Mischief Vodka stands out as a vibrant and playful choice, celebrated for its ultra-pure clarity, smooth profile, and unbeatable affordability. Launched in the late 1990s, this Indian-made spirit has captured the hearts of the younger crowd with its fun-loving vibe and versatile mixability.
Manufactured by United Spirits Limited (USL), a Diageo subsidiary and one of India’s leading spirits giants, White Mischief was crafted to appeal to the evolving tastes of urban youth. Blending high-quality grains with advanced distillation techniques, it delivers a crisp, neutral taste that’s perfect for cocktails or straight shots. Over the years, it has dominated the regular vodka segment with nearly 48% market share, making it India’s top-selling vodka. Let’s dive into the latest 2025 price list, along with key details on what makes this brand a party essential.
White Mischief Vodka Price in India (2025 Updated)
Here’s a comprehensive price chart for White Mischief Vodka across popular variants, bottle sizes, and major cities. Prices reflect current excise duties and retail trends as of October 2025.
| Variant | Bottle Size | Location (India) | Approx. Price (INR) | Note / Source |
|---|---|---|---|---|
| White Mischief Ultra Pure | 90 ml (Mini) | Mumbai | ₹95 – ₹110 | Local Retail Shop (Oct 2025) |
| White Mischief Ultra Pure | 180 ml (Pint) | Delhi | ₹180 – ₹210 | State Excise Portal (2025) |
| White Mischief Ultra Pure | 375 ml (Half) | Bangalore | ₹300 – ₹350 | Verified Liquor Vendor |
| White Mischief Ultra Pure | 750 ml (Full Bottle) | Kolkata | ₹600 – ₹650 | Wine Shop Rate List 2025 |
| White Mischief Green Apple | 750 ml | Hyderabad | ₹650 – ₹700 | Regional Retail Survey |
| White Mischief Zing (Lime) | 1000 ml | Chennai | ₹800 – ₹850 | Imported Variant Counter (Oct 2025) |
Note: Prices are approximate and can fluctuate based on state-specific taxes, vendor margins, or seasonal promotions. Always check local excise rules for the most current rates.
Source: Aggregated from state excise departments, online liquor platforms like Livcheers and Boldsky, and 2025 retail surveys.
More Details About White Mischief Vodka
Taste and Aroma
White Mischief Vodka shines with its clean, neutral profile that’s both approachable and refined. The aroma is subtle and grainy, with faint hints of fresh grains for the classic variant think crisp and inviting without overpowering scents. On the palate, it delivers a smooth, sweet neutrality with a velvety mouthfeel and a short, clean finish that leaves no harsh aftertaste. Flavored options like Green Apple bring juicy, ripened fruit notes, while Zing offers a zesty lime twist, making it ideal for mixologists and casual sippers alike. Whether chilled neat or in a cocktail, its medium-bodied texture ensures every sip feels light and fun.
Production & Ingredients
Crafted in India using premium local grains like wheat and barley, White Mischief undergoes a meticulous triple-distillation process to achieve exceptional purity. The clean Extra Neutral Alcohol (ENA) is blended under strict quality controls, then filtered through charcoal for that signature smoothness. Water from high-quality sources ensures a balanced ABV of around 42.8%, resulting in a versatile spirit that’s free from impurities. This homegrown production keeps costs low while maintaining global standards, setting it apart in the affordable vodka category.
Packaging
White Mischief’s packaging is as cheeky as its name suggests a sleek, translucent bottle with bold black and gold accents that screams youthful energy and flirtatious flair. The minimalist design features playful motifs, making it a standout on any bar shelf or party table. It’s not just functional; it’s a statement of fun, with easy-grip shapes for the 750ml full bottle and compact minis for on-the-go vibes.
Popularity in India
With a commanding 48% share in the regular vodka market, White Mischief has become synonymous with India’s vibrant nightlife and social scenes. Its rise in the late 1990s tapped into the youth demographic, boosted by clever marketing like IPL cheerleader sponsorships (the famous “White Mischief Gals”) and celebrity endorsements from stars like Zayed Khan. Today, it’s a staple at urban parties, college bashes, and festive gatherings, outpacing rivals like Romanov or Smirnoff in the value segment thanks to its affordability and mixability. Flavored variants have further fueled its appeal among women and Gen Z, turning it into a cultural icon for “flirtatious mischief.”
Compared to peers like Magic Moments or Absolut, White Mischief offers superior value with a smoother, less biting edge perfect for Indian palates craving quality on a budget.
(FAQs)
What is the price of White Mischief Vodka 750ml in India?
The 750ml bottle of White Mischief Ultra Pure typically ranges from ₹600 to ₹650, though it can reach ₹700–₹900 in high-tax states like Maharashtra or Karnataka. Flavored versions may add ₹50–₹100.
Who is the owner and manufacturer of White Mischief Vodka?
Originally from Shaw Wallace (now under United Spirits Limited, a Diageo subsidiary), it was transferred to Inbrew Beverages in 2022 for continued production and distribution across India. USL remains the legacy powerhouse behind its success.
Is White Mischief Vodka suitable for beginners?
Absolutely! Its neutral, smooth taste and subtle sweetness make it forgiving for newbies. Start with a simple vodka soda or Cosmopolitan its purity shines without overwhelming flavors.
For More Visits: Vodkapriceindia.com
Conclusion
White Mischief Vodka continues to rule India’s spirits scene in 2025, blending affordability, purity, and playful energy into every bottle. Whether you’re shaking up cocktails at a house party or unwinding with friends, this vodka delivers crisp refreshment and endless fun without breaking the bank.
As market leader with unmatched accessibility, it’s no wonder White Mischief remains the go-to for millions. Refer to the price table for your city’s rates, and always buy from licensed vendors to ensure authenticity. Cheers to adding a dash of mischief to your next toast!